Pakistan-India Match Sets New Benchmark for Cricket Advertising

Pakistan-India Match The upcoming Asia Cup 2025 is already making headlines, not just for the cricketing action but also for the record-breaking rise in sponsorship and advertising rates. According to reports from Indian media on Monday, the much-anticipated clash between Pakistan and India has pushed advertising prices to unprecedented levels.

Advertising and sponsorship slots for the tournament have seen a dramatic increase, with rates reaching historic highs. A 10-second television advertisement during the Pakistan-India Match encounter will now cost a staggering INR 1.6 million, making it one of the most expensive ad slots in cricketing history. Meanwhile, a full advertising package for the tournament is being sold for INR 44.8 million, highlighting the financial power of this high-profile cricketing rivalry.

The tournament organizers have also introduced different sponsorship categories. The co-presenting partnership has been set at INR 180 million, while the co-powered package is also priced at the same amount. For brands looking for smaller but impactful involvement, associate partnerships are available at INR 1.3 million. On the digital side, co-presenting and highlights partners can secure packages worth INR 30 million each, reflecting the growing importance of online streaming platforms and digital engagement.

Industry experts believe that this sharp surge in rates is driven by the expected record-breaking viewership of the Asia Cup 2025, particularly for the India vs Pakistan showdown. The rivalry between the two cricketing giants is often described as one of the most intense in world sports, attracting millions of viewers globally. Broadcasters and rights holders anticipate that the 2025 edition could set new benchmarks in both television and digital audiences.

Tournament Overview

The ACC Men’s Asia Cup 2025 will officially begin on September 9, with Afghanistan taking on Hong Kong in the opening fixture of Group B. A total of eight teams will be competing, divided into two groups.

• Group A: Pakistan, India, UAE, Oman
• Group B: Bangladesh, Afghanistan, Sri Lanka, Hong Kong

This group structure sets the stage for a thrilling series of matches, with every team eyeing the coveted trophy.

For Pakistan, the tournament schedule is packed with excitement. The national team will kick off their campaign on September 12 against Oman. However, the real spotlight will be on September 14, when Pakistan faces arch-rivals India in what promises to be the biggest cricketing spectacle of the year. Pakistan will then play their final group-stage match against the UAE on September 17.

Complete Match Schedule for ACC Men’s Asia Cup 2025

Group Stage Matches

• September 9: Afghanistan vs Hong Kong
• September 10: India vs UAE
• September 11: Bangladesh vs Hong Kong
• September 12: Pakistan vs Oman
• September 13: Bangladesh vs Sri Lanka
• September 14: India vs Pakistan
• September 15: UAE vs Oman
• September 15: Sri Lanka vs Hong Kong
• September 16: Bangladesh vs Afghanistan
• September 17: Pakistan vs UAE
• September 18: Sri Lanka vs Afghanistan
• September 19: India vs Oman

Super Four Stage

• September 20: B1 vs B2
• September 21: A1 vs A2
• September 23: A2 vs B1
• September 24: A1 vs B2
• September 25: A2 vs B2
• September 26: A1 vs B1

Final

• September 28

The Asia Cup 2025 is shaping up to be more than just a cricket tournament—it is becoming a commercial spectacle. With record-breaking advertising rates, global sponsors lining up, and millions of fans eagerly waiting, the event will not only crown a cricket champion but also highlight the immense financial and cultural impact of the India-Pakistan rivalry.

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