Instagram has officially unveiled Edits, a standalone video editing app now available for free on both iOS and Android devices. The app is specifically designed to cater to content creators who require more advanced editing tools than what Instagram’s native editing features provide. With its full range of editing capabilities, performance tracking insights, and content planning tools, Edits is positioning itself as a powerful tool for creators looking to enhance their video production process.
This app allows users to manage their video projects, take creative notes, and track the performance of their videos over time. What truly distinguishes Edits from other tools, however, is its advanced editing features. These include AI-powered animations that can transform still images into moving visuals, green screen effects for seamless background changes, and automatic subject cutouts, all of which go far beyond the editing options currently offered within Instagram’s app.
Meta’s Strategic Response to CapCut
Instagram introduced Edits around the same time that US app stores briefly removed TikTok and CapCut earlier this year, suggesting that Instagram views this launch as a strategic move to directly compete with these popular apps. Despite the similarities between Edits and CapCut, Instagram’s Adam Mosseri has emphasized that Edits is aimed at serious content creators rather than casual users. He pointed out in comments on Threads that while both apps offer editing tools, Edits will differentiate itself by providing a more extensive range of creative features tailored for a specific, focused audience.
What’s Next for Edits?
Meta is already teasing some exciting future updates for Edits, including new features like keyframe-based animation tools, improved AI capabilities, and collaborative editing, which will allow multiple users to work on the same project simultaneously. While these features haven’t been rolled out yet, they signal that Edits is set to become a long-term investment within Instagram’s broader creator ecosystem. These upcoming upgrades suggest that Edits will continue to evolve and grow, further solidifying its role as a key tool for creators.
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