Instagram might soon allow brands to set up reminder notifications about merch drops. The company announced today that it’s partnering with around 20 brands in the US to start including Adidas, Highsnobiety, Chinatown Market, Revolve, Nike, H&M, Michael Kors and Huda Beauty.
The reminder works similarly to one users can already set for more general launches in Stories although this new sticker brands and creators can use is more specific and launches Instagram’s in-app shopping feature. The reminder will show up the day before the drop, as well as fifteen minutes before launch. Although this is just a test, it makes sense for Instagram to explore, given that artists and brands already use the platform to tease limited-edition merch drops. Right now, people have to set their own alarms to remember.
The reminders work just like ones users can already set for more general launch reminders in Stories. However, this one includes stickers that are more specific, and it launches Instagram’s built-in shopping feature.
Instagram merch reminders will appear as notifications that users can click, and when they do, they’re taken to a page powered by the aforementioned shopping feature, called Checkout. This will allow users to complete their purchase. Checkout was released in March for just a limited number of brands and influencers. Instagram says it will add brands daily as the feature grows.
