Here’s How to Pre-Order the New iPhone 17 – Pricing and Launch Dates Inside

Apple has officially launched the iPhone 17 series, introducing four new models with major upgrades and wider availability. Pre-orders will open on September 12, 2025, across 63 countries including the US, UK, China, Germany, France, India, South Korea, Canada, and Australia. Deliveries will begin on September 19, while another 22 countries will join the rollout from September 26.

The iPhone 17 now comes with the same 120Hz ProMotion display, always-on screen, and 256GB starting storage, matching features previously exclusive to Pro models. Prices remain unchanged in key markets like the US, UK, and Germany, while India and Japan see slight increases.

Apple has also retired the Plus model, introducing the new iPhone Air with a Pro-level chip, ProMotion display, and 256GB storage. The iPhone 17 Pro and Pro Max also start at 256GB, with the Pro priced $100 higher than before, while the Pro Max holds steady.

With bigger storage, feature parity, and faster availability worldwide, the iPhone 17 family marks a bold new step in Apple’s global strategy.

When Can You Pre-Order iPhone 17?

Apple has set the official pre-order date for iPhone 17 on September 12, 2025. Customers in the first wave of 63 countries, including the United States, United Kingdom, China, Germany, France, India, South Korea, Canada, and Australia, will be able to place their orders starting this day.

Deliveries will begin on September 19, 2025, just a week later. If your country is not in the first batch, don’t worry — another 22 countries will join the rollout on September 26, 2025.

How to Pre-Order iPhone 17

Pre-ordering the iPhone 17 is simple and can be done in multiple ways:

1. Apple Online Store – Visit Apple’s official website or use the Apple Store app to secure your iPhone.
2. Authorized Retailers – Major retailers like Best Buy, Walmart, and Amazon (in supported regions) will also open pre-orders on the same day.
3. Carrier Stores – Network providers such as Verizon, AT&T, T-Mobile, Vodafone, and others will allow pre-orders with contract options.

Tip: Pre-orders often sell out quickly in popular regions, so it’s best to order as soon as the window opens.

iPhone 17 Pro: More Power, Higher Price

The iPhone 17 Pro also starts at 256GB, but unlike the regular model, it comes with a price hike. Apple has increased the cost by $100/€100/£100 compared to last year’s Pro. Still, when factoring in the extra storage, many customers may see this as a fair trade-off rather than a pure price jump.

iPhone 17 Lineup – Global Pricing

Here’s a closer look at the official prices for the iPhone 17 family across different countries:

Why Upgrade to iPhone 17?

Apple has made big changes across the lineup this year. The standard iPhone 17 now includes:

• 120Hz ProMotion display for smooth scrolling
• Always-on screen for quick updates
• ProRes support for better video quality
• 256GB base storage, double the previous model

Meanwhile, the iPhone 17 Air replaces the old Plus model, offering a Pro-level chip, sleeker design, and ProMotion display at a slightly higher price. The Pro and Pro Max models also start with 256GB storage, making them more future-proof.

If you’re planning to pre-order iPhone 17, mark your calendars for September 12, 2025. With deliveries starting on September 19 in key markets, this will be one of Apple’s fastest rollouts yet. The combination of bigger storage, premium features, and wide availability makes the iPhone 17 lineup a strong upgrade option for Apple fans worldwide.

READ MORE: Apple iPhone 17 vs iPhone Air vs iPhone 17 Pro vs Pro Max: Full Comparison