Everything You Need to Know About Apple September 9 Event

Apple is getting ready for its big fall event, which will be held on September 9, 2025, at Apple Park in Cupertino, California. The keynote will start at 10 p.m. Pakistan Standard Time (PKT), and fans around the world can watch it live through Apple’s official website and YouTube channel. This annual launch event is one of the most exciting moments for tech lovers, as Apple usually unveils its latest products, features, and future plans.

What to Expect at Apple’s September Event

New Apple Watch Models

Apple usually begins its September event with the Apple Watch lineup, and this year seems no different. The company is expected to reveal three new models: Apple Watch Ultra 3, Apple Watch Series 11, and Apple Watch SE 3.

• The Apple Watch Ultra 3 is rumored to bring satellite messaging and 5G connectivity, making it even more useful for people who love outdoor adventures or travel to areas with weak signals. It may also feature a brighter and more energy-efficient display, which will improve visibility under sunlight and extend battery life.
• The Apple Watch Series 11 might be the first Apple Watch to include high blood pressure detection, a feature many users have been waiting for. This could help people monitor their health more closely without visiting a doctor frequently.
• The Apple Watch SE 3 is expected to offer performance similar to the flagship models at a lower price, making it a great option for those who want advanced features without spending too much.

All three models are rumored to include Apple’s new in-house Wi-Fi and Bluetooth chip, which should provide faster, more stable connections.

AirPods 3 Pro

Apple is also likely to refresh its AirPods lineup with the launch of AirPods 3 Pro. The last major update came in 2023, and the new version is expected to be much smarter. Reports suggest they will feature the new H3 chip, along with heart rate and temperature sensors. These health features will connect seamlessly with the Apple Watch, giving users better insights into workouts, fitness, and wellness.

Another exciting addition could be live translation support, allowing users to understand different languages in real-time — a game-changing feature for travelers and international business users.

iPhone 17 Lineup

The highlight of the event will be the new iPhone 17 series, which will include four models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.

• The iPhone 17 Air is expected to be the thinnest iPhone ever, measuring just 5.5 mm. Apple may market it as a sleek, lightweight device. It will likely feature a single 48MP rear camera and a smaller battery, but with a new silicon anode battery technology that offers higher density for longer use. It might also get a ProMotion 120Hz display, which was previously limited to Pro models.
• The iPhone 17 will reportedly grow from 6.1 inches to 6.3 inches, giving users a slightly larger display. Apple may also add a 120Hz refresh rate, making scrolling and animations smoother.
• The iPhone 17 Pro and iPhone 17 Pro Max will come with bigger upgrades. Leaks suggest they will introduce a horizontal glass camera island, giving them a fresh design look. The camera system is expected to include a new 48MP zoom lens, making photos and videos sharper than ever. Inside, these Pro models could run on Apple’s 3nm A19 Pro chip, paired with 12GB of RAM, making them incredibly fast and power-efficient. Another highlight may be an anti-glare coating on the display, similar to what we’ve seen on iPads, which will reduce reflections and improve viewing in bright light.

New Accessories and Software

Apple may also replace its FineWoven cases (launched in 2023) with a new material called TechWoven, which could be more durable and eco-friendly. On the software side, the company is set to roll out iOS 26, featuring a new Liquid Glass design language across the operating system. This design refresh is expected to make the iPhone interface look more fluid, modern, and interactive.

Products That May Not Appear

Although Apple is also working on several other devices, such as a second-generation HomePod mini, a new Apple TV 4K powered by the A17 Pro chip, and an updated AirTag, these products are not expected to launch at the September 9 event. They may arrive later this year or in early 2026.

READ MORE: iPhone 17 Launch at Apple Awe Dropping Event on September 9