Tyler, the Creator, born Tyler Gregory Okonma, is a multifaceted American rapper, producer, and fashion entrepreneur who rose to fame in the late 2000s as the frontman of the provocative collective Odd Future. Known for his boundary-pushing artistry and DIY ethic, Tyler’s early work—including his debut Bastard (2009) and breakout album Goblin (2011)—garnered attention for its raw, often controversial lyrics and eerie, horrorcore production style. His internet presence, eccentric persona, and viral visuals like the “Yonkers” music video quickly established him as a polarizing yet innovative voice in alternative hip-hop.
Tyler’s evolution as an artist is evident in his increasingly genre-fluid discography. With albums like Wolf (2013), Cherry Bomb (2015), and the critically acclaimed Flower Boy (2017), he moved away from abrasive sounds to embrace lush jazz, neo-soul, and R&B influences. His next two records, Igor (2019) and Call Me If You Get Lost (2021), both won the Grammy for Best Rap Album, with Igor celebrated for its bold concept and genre-blurring production. In 2024, Tyler released Chromakopia, his most commercially successful album to date, debuting at number one and marking the peak of his musical reinvention.
Beyond music, Tyler has become a cultural force in fashion and branding, founding the labels Golf Wang and Le Fleur, and collaborating with global brands like Converse and Louis Vuitton. He also curates the annual Camp Flog Gnaw Carnival, which showcases top-tier artists and reflects his eclectic taste. Tyler directs all his visual content under the alias Wolf Haley, underscoring his holistic control over his art. With numerous awards—including Grammys, BET, BRIT, and MTV accolades—Tyler is widely recognized as one of the most influential and innovative artists of his generation.
