Asim Raza is a senior and accomplished Pakistani director and a producer. He was born on 21 August 1966 in Karachi, Pakistan. He Known for his talent and experience in the industry. He has directed and produced a number of Television commercials, Music Videos, Telefilms and Feature Films. ‘The vision factory’ is his own production house. The talented director is one of Pakistan’s most successful directors with whom every artist loves to work. In addition to his work as an architect, he has also worked in production and direction.
He has also worked as an architect at the start of his career until he got an offer to work as a director in the 1990s. He has experience working in all the optical forums including Television commercials, Music Videos, Long plays, and films. From 1994 to onwards he has worked in a number of television commercials including Coco cola, Lux, Sprite, Cadbury, Pantene, Sunsilk and many others both as a director and a producer. For directing the music videos there is no one with whom he has not worked yet including Junoon, Junaid Jamshed, Najam Sheraz, Abrar-ul-Haq, Hadiqa Kiani and others.
After working as a director and producer for almost 3 years he thought of opening his own production company named ‘The vision factory’ under which he made many music videos and directed a number of concerts and a few award functions. One of the music videos which he made for single ‘Sayonee’ of Janoon band is his biggest achievement which ranked at number 1 for almost 2 weeks. On 4th May 1997 he directed the Concert of late Nusrat Fateh Ali Khan which proved to be his (Nusrat) last concert as after that he died, however, Asim directed another concert after his death which was a Tribute to Nusrat Fateh Ali Khan by Junoon band. He likewise directed the 2nd Lux Style Awards in 2003.
A short (telefilm) starring Fawad Khan, Sajal Ali, Nadia Jamil, Sana Javed and others was directed by him in 2013. Which he received the Best Television director award. He made his debut in the film industry in 2016 with a film ‘Ho Mann Jahan’ starring Mahira Khan, Adeel Hussain, Shehryar Munawar and Sonia Jehan. The film proved to be the biggest hit with an earning of 22 crores at the box office worldwide. After a gap of 3 years, he again came with another exciting film ‘Paray hut Live’ starring Maya Ali, Shehryar Munawar, Ahmad Ali butt and Zara Noor Abbas. The film released in Eid ul Adha 2019 and performed very well at the box office.
Asim Raza live in karachi, with his family. He belongs to a liberal and non artistic family. He has yet to share anything about her parents and siblings. A few years ago he got married to Ayla Raza who is the daughter of former president and Army Chief of Pakistan Pervez Musharaff. Ayla is also an architect by profession who is currently working for a non-profit organization in Karachi. The couple is blessed with 2 daughters Maryam Raza and Zainab Raza.
His schooling was done in Karachi schools, and he is a well-educated man. Later he took admission to Architectural Engineering from Dawood College of Engineering and Technology, Karachi from where he completed his bachelor’s in Architectural Engineering. For further studies, he went to Bartlett School of Architecture, University College London from where he did his masters in Architectural Engineering. Before going to London he also practiced Architecture for a couple of years. Asim Raza has a net worth of about $1 million. He earned a good amount of his net worth from her Directing and producing career.