Easypaisa Digital Bank has introduced its own digital insurance marketplace, making insurance services easier to access, more affordable, and highly convenient for millions of people across Pakistan. This new initiative aims to bridge the gap in insurance coverage by offering a wide variety of plans that cater to different needs, ensuring that people from all walks of life can secure financial protection without hassle.
The digital insurance platform provides an extensive range of coverage options tailored for the Pakistani population. These include health insurance, life insurance, mobile protection, income protection, vehicle insurance, domestic and international travel insurance, and even doctor consultations. The marketplace is supported by some of the most reputable insurance providers in the country, including EFU Life, EFU General, IGI Life, IGI General, WEBDOC, and oladoc. By collaborating with these industry leaders, Easypaisa ensures that users receive reliable and high-quality insurance services that fit their specific needs.
To encourage more people to experience the benefits of insurance, Easypaisa’s newly launched marketplace is offering a one-month free subscription on all monthly insurance plans. This initiative makes coverage more affordable and transparent, allowing users to explore different plans without financial pressure. Additionally, the platform provides instant access to medical assistance, enabling policyholders to consult with over 25,000 specialist doctors through video and audio calls. Users can also avail themselves of discounts on clinic visits and laboratory tests, making healthcare services more accessible and cost-effective.
The AI-powered digital insurance marketplace is revolutionizing the way people engage with insurance. Unlike traditional methods that involve lengthy paperwork and complicated procedures, this platform provides a seamless and user-friendly experience. Customers can interact in real-time, receive personalized insurance recommendations, ask questions, and complete their transactions swiftly—all from the comfort of their homes. This transformation not only simplifies the process but also enhances the overall experience, ensuring that users feel confident and informed when making insurance-related decisions.
Jahanzeb Khan, President & CEO of Easypaisa Digital Bank, emphasized the significance of this milestone, stating, “The launch of Easypaisa Digital Bank’s insurance marketplace marks a major step forward in making insurance services more accessible to the masses. Our goal is to digitize and simplify the insurance process, allowing a wider segment of our society to benefit from financial protection. This initiative reflects our unwavering commitment to enhancing customer experiences and providing millions of people with access to essential insurance services at their fingertips. We remain dedicated to empowering our users with valuable solutions that protect them in times of need.”
Farhan Hassan, Head of Wallet Business at Easypaisa Digital Bank, also shared his thoughts on the initiative, saying, “With the introduction of our own digital insurance marketplace, we are addressing long-standing barriers in the insurance sector. Currently, insurance penetration in Pakistan remains below 1%, which means that a large portion of the population is unprotected against financial risks. Our aim is to change this by making insurance more accessible, understandable, and relevant to people’s daily lives. This initiative aligns perfectly with Easypaisa’s broader vision of financial inclusion—offering innovative solutions that strengthen financial security and empower users across the country.”
As the first fully digital bank in Pakistan to officially launch commercial operations, Easypaisa continues to play a crucial role in driving digital transformation across the financial sector. By introducing services such as this digital insurance marketplace, the bank is contributing to economic growth, fostering financial inclusion, and paving the way for a more secure and sustainable future for millions of Pakistanis. Through continuous innovation, Easypaisa remains committed to unlocking the immense potential of Pakistan’s digital landscape and ensuring that financial security is within everyone’s reach.
READ MORE: WhatsApp to Introduce Motion Photos: A New Way to Share Memories
